Stories nobody can bury.

The Problem

0%
of newsrooms have cut investigative teams since 2010
0x
more data sources than a single journalist can process
0%
of people don't trust the news globally

Journalists are under-equipped for the AI era. Investigations require scale no human can achieve alone.

Business Model

Tools
AI journalism suite: coJournalist, OSINT Navigator, DataHound. Agent skills, open-source methodologies.
Freemium
Content
Monthly deep investigations, weekly AI fact-check Shorts, collaborative videos with partners, podcasts.
Sponsorship & Grants
Membership
Community events, workshops, premium newsletter, behind-the-scenes methodologies, premium tool access.
Subscriptions
Consulting
Paid in-person workshops teaching journalists AI for investigations. Speaking engagements at media organizations.
Fee-for-Service

Growth Flywheel

Partners bring new audiences
Workshops & speaking convert
Investigations
Discovery
Tools
Free tier
Newsletter
Free tier
Membership
$25–40/mo
Video investigations Weekly video fact-checks
Shorts, articles, social Cross-platform reach
coJournalist, OSINT Nav Agent skills & methods
400+ journalists Weekly AI & investigation tips
Full tools & methods Workshops & events
Revenue reinvested into investigations & tools

Investigation & Publishing Pipeline

Research & Scripting
Monitor
OSINT scan
Research
Agentic pipelines
Fact-Check
LLM-as-judge
Review
Verify findings
Script
Fine-tuned model
Edit
Script editing
Content Production
Visuals
ComfyUI + APIs
Footage
Stock & archive
Edit
Assembly
Edit
Review & edit
Publish
Cross-platform

Human-in-the-loop at every critical gate. AI automates the tedious, humans provide judgment.

The Agentic Layer

What AI agents handle vs. where humans intervene.

AI Layer
OSINT scanning Pattern detection Source cross-referencing LLM-as-judge fact-check Style-matched scripting Visual generation Stock & archive footage Platform adaptation
Handoff Gates
Human Layer
Editorial judgment Source verification Script review & editing Direct-to-camera segments Editing Publishing

Content Strategy

Bi-weekly Investigations
Deep long-form video investigations, repurposed into multiple Shorts for maximum reach. 24/year.
Short-Form Content
  • Weekly video fact-checks
  • Other formats TBD
Collaborative Videos
Co-branded investigations with partners. Shared audience, cross-border reach.
Sponsors

Content sponsorship — editorial independence guaranteed.

Grants
Partners
The New Humanitarian Disclose TBIJ Reflekt European Correspondent OCCRP

Joint investigations, visual production support, cross-border syndication.

Collaboration Model

Grants & Sponsors e.g. Pulitzer Center, Particle News

Partner Publishers

  • The European Correspondent
  • The New Humanitarian
  • OCCRP
Publisher Channels
Expertise, AI Pipeline & Financing Co-publish / Syndication

Buried Signals

  • Investigation expertise & visual production
  • AI-powered OSINT & agentic research pipeline
  • Financing
Owned Channels
  • Newsletter — AI & investigative methodology
  • Workshops & behind the scenes
Partners credited via collab feature
auto-publish via collab

Open Investigations

Every investigation ships with a transparency package — one QR scan away

Investigation Companion
Factuality Scores
Claim-level confidence scores and source listings
AI Disclosure
Which models were used, how, and where
Methodology
Summarized methods so anyone can replicate the investigation
Open Data
Cleaned datasets published for scrutiny
Interactive Dashboard
Viewers can explore, filter, and challenge the data
NotebookLM
Query the investigation data conversationally

Framework adapted from Trusting News

Membership

Free — $0/month
All public investigations Open-source datasets Newsletter highlights Free tool demos

Pro Membership — $25-40/month

Everything you need to investigate with AI

Step-by-step investigation techniques and AI workflows
AI & Investigation Methodologies
coJournalist, OSINT Navigator, Scripting App & more
Full Tool Suite
Monthly live sessions with AI journalism experts
Workshops & Events
AI explainers for investigative, content & newsroom strategy
Premium Articles

Newsletter

400 journalist subscribers and counting

Tools

coJournalist
AI-powered journalism assistant with GIJN-trained investigation prompts, source verification, and multi-model orchestration.
March release 50 credits 700 credits
OSINT Navigator
Open-source intelligence investigation tool. Pattern detection across thousands of sources, accounts, and documents.
March release 50 credits 700 credits
DataHound
Discover and query government data APIs. Automated monitoring for new dataset releases and policy changes.
In Development 50 credits 700 credits
Scripting App
Video scripting connected to ComfyUI for generative AI visuals. Fine-tuned model generates scripts in investigative video style.
In Development Pro only Included

Consulting

Paid in-person workshops teaching journalists how to use AI for investigations. Hands-on training with real tools and real datasets. Already delivering.

Speaking engagements at media organizations and journalism conferences. Demonstrating AI-augmented investigation methodology in practice.

Custom AI pipeline setup for newsrooms. Configure monitoring, research, and fact-checking agents tailored to editorial needs.

Revenue stream independent of membership. Workshop attendees convert to subscribers.

Founder

Tom Vaillant
Founder & Editor

Visual journalist and technologist working on editorial innovation. He reports on data-driven stories using maps and charts in short-form videos. He also builds AI tools to help journalists access and investigate data with AI. His work combines OSINT, video, cartography, graphics and AI to format complex stories for large audiences.

LinkedIn LinkedIn
Tom Vaillant

Advisory

Kaveh Waddell
AI & Journalism
Co-founder of Verso, an AI studio for newsrooms. JSK/Stanford AI Fellow. Former investigative data journalist at Axios.
LinkedIn
Jon Laurence
Creator Journalism
VP at Newpress. Peabody, Emmy & Murrow Award winner. Former EP at AJ+.
LinkedIn
Lovis Odin
AI & Creative Tech
Creative/ML Engineer at fal.ai. AI & 3D technologist, ComfyUI specialist, model training.
LinkedIn

Board

Hansi Voigt
President, Verein
German-Swiss journalist and serial media entrepreneur. Former Editor-in-Chief of 20 Minuten Online. Co-founded watson.ch and Bajour. Twice named Swiss Editor-in-Chief of the Year.
Website
Marco Vencato
Board
Deputy Director at Gebert Rüf Stiftung. Oversees innovation funding in science communication and journalism. Active in Swiss media philanthropy.
LinkedIn

Roadmap

Now 2026
  • Content pipeline operational
  • 6 collaborative + 4 AI investigations, weekly Shorts
  • First sponsor secured
  • Membership launch
  • Community events and workshops
  • 100 members
  • 10K+ OSINT Navigator users
  • 500 newsletter subscribers
  • 10K YouTube subscribers
Next 2027
  • 12 investigations (8 collaborative + 4 AI)
  • Impact Producers Alliance — local journalism partnerships
  • Part-time investigative journalist hire
  • Short-form comedy journalism format launch
  • Enhanced monitoring pipeline
  • 300+ members
  • 10K newsletter subscribers
  • 50K YouTube subscribers
  • 4 revenue streams active
Later 2028+
  • Own physical space for events, interviews & community
  • Bi-weekly investigations
  • Print magazine — editorial compilation with 3D/AR via QR for smart glasses
  • 700 members
  • 20K newsletter subscribers
  • 100K YouTube subscribers
  • 4 revenue streams diversified
Public Benefit

Impact & Public Benefit

Swiss Verein (Gemeinnützig)
Public-benefit tax status. Board members Hansi Voigt (President) + Marco Vencato. All editorial content free & open access.
Open Source Everything
Tools, methodologies, datasets — all published openly. 10K+ OSINT Navigator users by end 2026. Raising the floor for investigative journalism worldwide.
Cross-Border Investigations
Joint grants with TNH, OCCRP, Lighthouse Reports. 6+ collaborative investigations in Year 1. Syndicated impact across borders.
Journalist Empowerment
Workshops at MAZ, training freelancers in AI-augmented OSINT. Turning every journalist into an investigative newsroom.
Market

Market Opportunity

7-fig ARR
Every.to Validation
~15 people, VC-backed (Reid Hoffman, Bedrock). Proves media + software works. BS adapts the model for investigative journalism.
$700/mo
Full AI Newsroom
97% cost reduction vs legacy newsroom. AI compute enables one journalist to operate at the scale of a traditional investigative team.
2 Moats
Content + Tools Flywheel
Content drives audience (100K+ views/mo), tools drive subscriptions. Flywheel — each reinforces the other. Two moats, one business.
$12.7B
OSINT Market
~25% CAGR to $58B+ by 2030. Enter through journalism, tooling addresses analysts, researchers, compliance.
Revenue 1 / 2

Sponsorship & Advertising

Advertise with us

  • ~10s scripted mention in investigation videos
  • Newsletter sponsor placement (1x/month)
  • Short-form video sponsor tag (all Shorts)
  • Logo on website sponsors page
  • Social media cross-promotion (all platforms)
  • Mention at community events & workshops
  • Impact report with reach metrics (quarterly)
2026
CHF 1,000/mo
~25K views/mo
2027
CHF 4,000/mo
~100K views/mo

Niche investigative & OSINT content. B2B/tech/security audience. CHF 40 CPM.

Revenue 2 / 2

Revenue Roadmap

20262027
SponsorshipCHF 1,000CHF 4,000
SubscriptionsCHF 900CHF 3,000
Consulting & WorkshopsCHF 1,500CHF 2,500
GrantsCHF 2,000CHF 4,200
Total MRR~CHF 5,400~CHF 13,700
CHF 15K CHF 7.5K CHF 0 Q1 '26 Q2 Q3 Q4 Q1 '27 Q2 Q3-Q4
Sponsorship Subscriptions Consulting Grants
The Ask
CHF 50,000
Grant funding · 8 months of runway
Founder salary — 50%
Content & investigations — 20%
AI compute & infrastructure — 10%
Operations, events, community — 20%

The Ask
CHF 50,000
for 7% equity · Pre-money ~CHF 664K
Founder salary — 50%
Content & investigations — 20%
AI compute & infrastructure — 10%
GmbH formation & legal — 10%
Operations, events, community — 10%
Includes CHF 20K GmbH share capital (held as company working capital). ~8 months runway.
GmbH for tools + revenue · Verein for editorial independence

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